In a world obsessed with brands and image, it is dangerous to forget about corporate reputation. Each organisation is surrounded by stakeholders who have some area of interest in its activities; an individual browsing a supermarket shelf, a doctor considering prescribing a pharmaceutical product or a community examining plans for a new factory in the neighbourhood – stakeholders will be more influenced by the way a company conducts itself than by any glossy advertisement. This is particularly true in times of crisis.
Handling an issue or crisis is all about effective communication skills. It can be management’s biggest challenge. It can represent significant risk to a company’s reputation, impact upon daily operations, traumatise staff, adversely affect customers, and damage short and long-term financial performance.
Likewise, many issues test the capability of management on a day-to-day basis; staff morale problems, information leaks, legal challenges, deteriorating customer confidence, rumour and speculation in the media are among the more vexing challenges facing management today.
There is no escaping the fact that in the 21st Century, the public will demand to know what is happening in a crisis and how management is coping. Companies can either try to deny this and suffer the consequences or responsibly manage the situation.
Communicating in Crisis is a personalised online coaching course providing the processes and principles for effective communication in a crisis. Online classes are scheduled to fit in with your busy workload.
Contact us to arrange for a prospectus document to be emailed to you or to talk about your specific requirements.